24 citations · 71 across the 9 of their papers we have counts for
Showing 2014 · cs.GTShow all
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cs.GT2014
A lattice framework for pricing display advertisement options with the stochastic volatility underlying model
Bowei Chen, Jun Wang
Advertisement (abbreviated ad) options are a recent development in online advertising. Simply, an ad option is a first look contract in which a publisher or search engine grants an…
cs.GT2014★ 23 cited
A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising
Bowei Chen, Shuai Yuan, Jun Wang
There are two major ways of selling impressions in display advertising. They are either sold in spot through auction mechanisms or in advance via guaranteed contracts. The former h…