Who Owns the AI Recommendation? A Multi-Industry Empirical Map of Brand Category Ownership Across Large Language Models

Abstract

This exploratory study measures brand inclusion across five industries, 50 brands and 250 queries, each put five times to GPT-5.2, Gemini 3 Flash and Perplexity sonar-pro in February and September 2026 (3,614 and 3,750 scored answers). Category Inclusion Rate, Recommendation Share, Competitive Vacuum Index and Co-Mention Asymmetry have stated denominators. February inclusion rates sit close together across an industry's sampled brands (mean Gini 0.30), while at least one brand is named in 80% or more of answers to 204 of 250 queries. Vacuums occur in 7.6% of queries; provisional open-vocabulary model readings suggest most reflect the sampled brand list. The partially pre-specified September replication shows strong cross-date Recommendation Share correlation (Spearman 0.994), unchanged vacuum prevalence and agreement of 60.8% against February's 57.2%. The descriptive size association persists. Fixed margins do not account for all co-mention structure: 31 ordered pairs depart from the September null. Agreement exceeds the query-independent null, and both parametric-pair advantage intervals are positive. All ten clustering seeds yield zero emergent clusters. Matcher validation remains provisional pending author checks. The statistics describe system output and identify no causal mechanism.

Corrected February analysis and September 2026 replication; 30-page main paper and 31-page supplement. Matcher validation and open-vocabulary readings remain provisional pending human checks. Published data/code release: https://doi.org/10.5281/zenodo.22693819; September derived outputs are not yet deposited