Beyond network centrality: Individual-level behavioral traits for predicting information superspreaders in social media

Abstract

Understanding the heterogeneous role of individuals in large-scale information spreading is essential to manage online behavior as well as its potential offline consequences. To this end, most existing studies from diverse research domains focus on the disproportionate role played by highly-connected ``hub" individuals. However, we demonstrate here that information superspreaders in online social media are best understood and predicted by simultaneously considering two individual-level behavioral traits: influence and susceptibility. Specifically, we derive a nonlinear network-based algorithm to quantify individuals' influence and susceptibility from multiple spreading event data. By applying the algorithm to large-scale data from Twitter and Weibo, we demonstrate that individuals' estimated influence and susceptibility scores enable predictions of future superspreaders above and beyond network centrality, and reveal new insights on the network position of the superspreaders.

8 pages, 4 figures

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Cited by in corpus (3)

• Weighted cycle-based identification of influential node groups in complex networks
• Predicting, Evaluating, and Explaining Top Misinformation Spreaders via Archetypal User Behavior
• The role of susceptible individuals in spreading dynamics