Opinion modeling on social media and marketing aspects
arXiv:1805.01892 · doi:10.1103/PhysRevE.98.022315
Abstract
We introduce and discuss kinetic models of opinion formation on social networks in which the distribution function depends on both the opinion and the connectivity of the agents. The opinion formation model is subsequently coupled with a kinetic model describing the spreading of popularity of a product on the web through a social network. Numerical experiments on the underlying kinetic models show a good qualitative agreement with some measured trends of hashtags on social media websites and illustrate how companies can take advantage of the network structure to obtain at best the advertisement of their products.
References in corpus (25)
- Emergence of scaling in random networks
- Statistical mechanics of complex networks
- Power-law distributions in empirical data
- Mean-field theory for scale-free random networks
- How Popular is Your Paper? An Empirical Study of the Citation Distribution
- Control Principles of Complex Networks
- Social consensus through the influence of committed minorities
- On the Role of Zealotry in the Voter Model
- Opinion dynamics: rise and fall of political parties
- Boltzmann type control of opinion consensus through leaders
- First--order continuous models of opinion formation
- Structure preserving schemes for nonlinear Fokker-Planck equations and applications
- Kinetic models of opinion formation in the presence of personal conviction
- Opinion dynamics: inhomogeneous Boltzmann-type equations modelling opinion leadership and political segregation
- Mean field solutions of kinetic exchange opinion models
- The statistical laws of popularity: Universal properties of the box office dynamics of motion pictures
- Hollywood blockbusters and long-tailed distributions: An empirical study of the popularity of movies
- Role of noise and agents' convictions on opinion spreading in a three-state voter-like model
- Particle interactions mediated by dynamical networks: assessment of macroscopic descriptions
- Multivalued fundamental diagrams of traffic flow in the kinetic Fokker-Planck limit
- Reducing complexity of multiagent systems with symmetry breaking: an application to opinion dynamics with polls
- Blockbusters, Bombs and Sleepers: The income distribution of movies
- Fitness voter model: damped oscillations and anomalous consensus
- Noise reduction in coarse bifurcation analysis of stochastic agent-based models: an example of consumer lock-in
- Agreement dynamics on directed random graphs
Cited by in corpus (13)
- Hydrodynamic models of preference formation in multi-agent societies
- Opinion polarisation in social networks
- Kinetic modelling of multiple interactions in socio-economic systems
- Multiple-interaction kinetic modelling of a virtual-item gambling economy
- Breaking Consensus in Kinetic Opinion Formation Models on Graphons
- From agent-based models to the macroscopic description of fake-news spread: the role of competence in data-driven applications
- On a kinetic opinion formation model for pre-election polling
- A conservative discrete velocity method for the ellipsoidal Fokker-Planck equation in gas-kinetic theory
- Opinion polarization in human communities can emerge as a natural consequence of beliefs being interrelated
- Network-based kinetic models: Emergence of a statistical description of the graph topology
- Linear inelastic kinetic equations modelling the spread of fake news and its interplay with personal awareness
- Opinion Diffusion Software with Strategic Opinion Revelation and Unfriending
- Effects of heterogeneous opinion interactions in many-agent systems for epidemic dynamics