paper

How Algorithmic Confounding in Recommendation Systems Increases Homogeneity and Decreases Utility

arXiv:1710.11214 · doi:10.1145/3240323.3240370

Abstract

Recommendation systems are ubiquitous and impact many domains; they have the potential to influence product consumption, individuals' perceptions of the world, and life-altering decisions. These systems are often evaluated or trained with data from users already exposed to algorithmic recommendations; this creates a pernicious feedback loop. Using simulations, we demonstrate how using data confounded in this way homogenizes user behavior without increasing utility.

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