Viral spreading of daily information in online social networks
arXiv:1211.2555
Abstract
We explain a possible mechanism of an information spreading on a network which spreads extremely far from a seed node, namely the viral spreading. On the basis of a model of the information spreading in an online social network, in which the dynamics is expressed as a random multiplicative process of the spreading rates, we will show that the correlation between the spreading rates enhances the chance of the viral spreading, shifting the tipping point at which the spreading goes viral.
arXiv comment15 pages, 3 figures, accepted for publication in Physica A: Statistical Mechanics and its Applications