most citedLearning Piece-wise Linear Models from Large Scale Data for Ad Click Prediction

63 citations

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stat.ML2017★ 63 cited

Learning Piece-wise Linear Models from Large Scale Data for Ad Click Prediction

Kun Gai, Xiaoqiang Zhu, Han Li +2

CTR prediction in real-world business is a difficult machine learning problem with large scale nonlinear sparse data. In this paper, we introduce an industrial strength solution wi…