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Estonian Entrepreneurship University of Applied Sciences

Estonia

1 paper here
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ROR 02d12kw26OpenAlex

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  • Dmitrij Żatuchin1 · h 3

1 paper

cs.IR2026

The Language Blind Spot: How Query Language and Brand Recognition Tier Shape AI-Constructed Brand Reputation Across Twelve European Languages

Dmitrij Żatuchin

Large language models (LLMs) increasingly mediate how people form impressions of organisations, yet most monitoring is done in English, assuming an English query returns a represen…

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