34 citations
4 papers
As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity
P. Rovelli, C. Benedetti, A. Fronzetti Colladon +1
This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social…
Tell me a story about yourself: The words of shopping experience and self-satisfaction
L Petruzzellis, A Fronzetti Colladon, M Visentin +1
In this paper we investigate the verbal expression of shopping experience obtained by a sample of customers asked to freely verbalize how they felt when entering a store. Using nov…
Defying Gravity: The Economic Effects of Social Distancing
Alfredo D. Garcia, Christopher A. Hartwell, Martín Andrés Szybisz
The COVID-19 pandemic has forced changes in production and especially in human interaction, with "social distancing" a standard prescription for slowing transmission of the disease…
Corporate core values and social responsibility: What really matters to whom
M. A. Barchiesi, A. Fronzetti Colladon
This study uses an innovative measure, the Semantic Brand Score, to assess the interest of stakeholders in different company core values. Among others, we focus on corporate social…