Centre For Sustainable Urban Development

most citedSocial media marketing analytics : a multicultural approach applied to the beauty \& cosmetic sector

3 citations

researchers with a paper here

Hajer Kefi1 · h 15
S. Indra1 · h 1
T. Abdessalem1 · h 16

collaborating institutions

Centre de Droit des Affaires et de GestionFR1 paper
Dauphine Recherches en ManagementFR1 paper
Image and Pervasive Access LaboratorySG1 paper
Institute for Infocomm ResearchSG1 paper
Laboratoire Traitement et Communication de l’InformationFR1 paper
National University of SingaporeSG1 paper
National University SystemUS1 paper
Université Paris Dauphine-PSLFR1 paper

1 paper

cs.SI2017★ 3 cited

Social media marketing analytics : a multicultural approach applied to the beauty \& cosmetic sector

Hajer Kefi, Sitesh Indra, Talel Abdessalem

We present in this paper a multicultural approach to social media marketing analytics, applied in two Facebook brand pages: French (individualistic culture, the country home of the…