output
20032026
most citedKnowledge Graphs

1.8k citations

researchers with a paper here

Counting papers with at most 25 authors, so collaboration author lists do not stand in for the people here.

collaborating institutions
Showing 2020 · cs.CYShow all

7 papers · 2 filters

cs.CY2020

How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness

Christina Uhl, Nadia Abou Nabout, Klaus Miller

A large share of all online display advertisements (ads) are never seen by a human. For instance, an ad could appear below the page fold, where a user never scrolls. Yet, an ad is…

cs.CY2020★ 101 cited

Engineering Privacy by Design: Are engineers ready to live up to the challenge?

Kathrin Bednar, Sarah Spiekermann, Marc Langheinrich

Organizations struggle to comply with legal requirements as well as customers calls for better data protection. On the implementation level, incorporation of privacy protections in…

cs.CY2020★ 11 cited

The Challenges and Impact of Privacy Policy Comprehension

Jana Korunovska, Bernadette Kamleitner, Sarah Spiekermann

The new information and communication technology providers collect increasing amounts of personal data, a lot of which is user generated. Unless use policies are privacy-friendly,…

cs.CY2020★ 55 cited

Street Marketing: How Proximity and Context drive Coupon Redemption

Sarah Spiekermann, Matthias Rothensee, Michael Klafft

Purpose: In 2009, US coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1 percent. This paper…

cs.CY2020★ 44 cited

Do Interruptions Pay Off? Effects of Interruptive Ads on Consumers Willingness to Pay

Alessandro Acquisti, Sarah Spiekermann

We present the results of a study designed to measure the impact of interruptive advertising on consumers willingness to pay for products bearing the advertiser's brand. Subjects p…

cs.CY2020★ 40 cited

A vision for global privacy bridges: Technical and legal measures for international data markets

Sarah Spiekermann, Alexander Novotny

From the early days of the information economy, personal data has been its most valuable asset. Despite data protection laws and an acknowledged right to privacy, trading personal…

cs.CY2020★ 1 cited

Oblivion of Online Reputation: How Time Cues Improve Online Recruitment

Alexander Novotny, Sarah Spiekermann

In online crowdsourcing labour markets, employers decide which job-seekers to hire based on their reputation profiles. If reputation systems neglect the aspect of time when display…