6.9k citations
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Showing 2012 · cs.SIShow all
2 papers · 2 filters
cs.SI2012★ 202 cited
Social Influence in Social Advertising: Evidence from Field Experiments
Eytan Bakshy, Dean Eckles, Rong Yan +1
Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. Th…
cs.SI2012★ 137 cited
The Role of Social Networks in Information Diffusion
Eytan Bakshy, Itamar Rosenn, Cameron Marlow +1
Online social networking technologies enable individuals to simultaneously share information with any number of peers. Quantifying the causal effect of these technologies on the di…