27 citations · 85 across the 8 of their papers we have counts for
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cs.HC2018★ 1 cited
Engagement Estimation in Advertisement Videos with EEG
Sangeetha Balasubramanian, Shruti Shriya Gullapuram, Abhinav Shukla
Engagement is a vital metric in the advertising industry and its automatic estimation has huge commercial implications. This work presents a basic and simple framework for engageme…
cs.CV2018★ 12 cited
Looking Beyond a Clever Narrative: Visual Context and Attention are Primary Drivers of Affect in Video Advertisements
Abhinav Shukla, Harish Katti, Mohan Kankanhalli +1
Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consumer choices. Automatic ad affect recognition has several useful applications. Howe…