98 citations · 142 across the 4 of their papers we have counts for
10 papers
Actionable Recourse via GANs for Mobile Health
Jennifer Chien, Anna Guitart, Ana Fernandez del Rio +2
Mobile health apps provide a unique means of collecting data that can be used to deliver adaptive interventions.The predicted outcomes considerably influence the selection of such…
A Time Series Approach To Player Churn and Conversion in Videogames
Ana Fernández del Río, Anna Guitart, África Periáñez
Players of a free-to-play game are divided into three main groups: non-paying active users, paying active users and inactive users. A State Space time series approach is then used…
Understanding Player Engagement and In-Game Purchasing Behavior with Ensemble Learning
Anna Guitart, Ana Fernández del Río, África Periáñez
As video games attract more and more players, the major challenge for game studios is to retain them. We present a deep behavioral analysis of churn (game abandonment) and what we…
From Non-Paying to Premium: Predicting User Conversion in Video Games with Ensemble Learning
Anna Guitart, Shi Hui Tan, Ana Fernández del Río +2
Retaining premium players is key to the success of free-to-play games, but most of them do not start purchasing right after joining the game. By exploiting the exceptionally rich d…
The Winning Solution to the IEEE CIG 2017 Game Data Mining Competition
Anna Guitart, Pei Pei Chen, África Periáñez
Machine learning competitions such as those organized by Kaggle or KDD represent a useful benchmark for data science research. In this work, we present our winning solution to the…
Customer Lifetime Value in Video Games Using Deep Learning and Parametric Models
Pei Pei Chen, Anna Guitart, Ana Fernández del Río +1
Nowadays, video game developers record every virtual action performed by their players. As each player can remain in the game for years, this results in an exceptionally rich datas…