21 papers
Scaling Automatic Research Agents via World Models
Xiyuan Yang, Sheikh Sarwar, Jingru Cheng +7
Automating empirical research is a long-standing direction of AI. Recent automatic research (AutoResearch) agents bring this goal within reach, as modern LLMs show the capability t…
CASE: Cadence-Aware Set Encoding for Large-Scale Next Basket Repurchase Recommendation
Yanan Cao, Ashish Ranjan, Sinduja Subramaniam +3
Repurchase behavior is a primary signal in large-scale retail recommendation, particularly in categories with frequent replenishment: many items in a user's next basket were previo…
LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks
Luyi Ma, Wanjia Sherry Zhang, Zezhong Fan +10
On online advertising platforms, newly introduced promotional ads face the cold-start problem, as they lack sufficient user feedback for model training. In this work, we propose LL…
CRAB: Codebook Rebalancing for Bias Mitigation in Generative Recommendation
Zezhong Fan, Ziheng Chen, Luyi Ma +5
Generative recommendation (GeneRec) has introduced a new paradigm that represents items as discrete semantic tokens and predicts items in a generative manner. Despite its strong pe…
Campaign-2-PT-RAG: LLM-Guided Semantic Product Type Attribution for Scalable Campaign Ranking
Yiming Che, Mansi Ranjit Mane, Keerthi Gopalakrishnan +8
E-commerce campaign ranking models require large-scale training labels indicating which users purchased due to campaign influence. However, generating these labels is challenging b…
Latent Customer Segmentation and Value-Based Recommendation Leveraging a Two-Stage Model with Missing Labels
Keerthi Gopalakrishnan, Tianning Dong, Chia-Yen Ho +5
The success of businesses depends on their ability to convert consumers into loyal customers. A customer's value proposition is a primary determinant in this process, requiring a b…