2 papers
cs.CR2025
A Privacy-Preserving Framework for Advertising Personalization Incorporating Federated Learning and Differential Privacy
Xiang Li, Yifan Lin, Yuanzhe Zhang
To mitigate privacy leakage and performance issues in personalized advertising, this paper proposes a framework that integrates federated learning and differential privacy. The sys…
cs.LG2025
Graph Neural Network Enhanced Sequential Recommendation Method for Cross-Platform Ad Campaign
Xiang Li, Xinyu Wang, Yifan Lin
In order to improve the accuracy of cross-platform advertisement recommendation, a graph neural network (GNN)- based advertisement recommendation method is analyzed. Through multi-…