24 citations · 26 across the 2 of their papers we have counts for
2 papers
cs.LG2019★ 2 cited
AiAds: Automated and Intelligent Advertising System for Sponsored Search
Xiao Yang, Daren Sun, Ruiwei Zhu +6
Sponsored search has more than 20 years of history, and it has been proven to be a successful business model for online advertising. Based on the pay-per-click pricing model and th…
cs.GT2017★ 24 cited
Reinforcement Mechanism Design, with Applications to Dynamic Pricing in Sponsored Search Auctions
Weiran Shen, Binghui Peng, Hanpeng Liu +7
In this study, we apply reinforcement learning techniques and propose what we call reinforcement mechanism design to tackle the dynamic pricing problem in sponsored search auctions…