58 citations · 63 across the 6 of their papers we have counts for
7 papers
AI and Its Impact on Creativity and Diversity: An Empirical Study of LLM-Generated Product Ideas
Christian Terwiesch, Lennart Meincke, Karan Girotra +3
This research examines how well large language models, or LLMs, generate new product ideas for college students priced under $50. Across a series of studies, we identify key streng…
Prompting Science Report 4: Playing Pretend: Expert Personas Don't Improve Factual Accuracy
Savir Basil, Ina Shapiro, Dan Shapiro +3
This is the fourth in a series of short reports that help business, education, and policy leaders understand the technical details of working with AI through rigorous testing. Here…
Prompting Science Report 3: I'll pay you or I'll kill you -- but will you care?
Lennart Meincke, Ethan Mollick, Lilach Mollick +1
This is the third in a series of short reports that seek to help business, education, and policy leaders understand the technical details of working with AI through rigorous testin…
Prompting Science Report 2: The Decreasing Value of Chain of Thought in Prompting
Lennart Meincke, Ethan Mollick, Lilach Mollick +1
This is the second in a series of short reports that seek to help business, education, and policy leaders understand the technical details of working with AI through rigorous testi…
Prompting Science Report 1: Prompt Engineering is Complicated and Contingent
Lennart Meincke, Ethan Mollick, Lilach Mollick +1
This is the first of a series of short reports that seek to help business, education, and policy leaders understand the technical details of working with AI through rigorous testin…
Prompting Diverse Ideas: Increasing AI Idea Variance
Lennart Meincke, Ethan R. Mollick, Christian Terwiesch
Unlike routine tasks where consistency is prized, in creativity and innovation the goal is to create a diverse set of ideas. This paper delves into the burgeoning interest in emplo…
Beyond Grand Theft Auto V for Training, Testing and Enhancing Deep Learning in Self Driving Cars
Mark Martinez, Chawin Sitawarin, Kevin Finch +3
As an initial assessment, over 480,000 labeled virtual images of normal highway driving were readily generated in Grand Theft Auto V's virtual environment. Using these images, a CN…