2 papers
cs.GT2025
Optimal Calibrated Signaling in Digital Auctions
Zhicheng Du, Wei Tang, Zihe Wang +1
In digital advertising, online platforms allocate ad impressions through real-time auctions, where advertisers typically rely on autobidding agents to optimize bids on their behalf…
cs.LG2024
Dynamic Pricing and Learning with Long-term Reference Effects
Shipra Agrawal, Wei Tang
We consider a dynamic pricing problem where customer response to the current price is impacted by the customer price expectation, aka reference price. We study a simple and novel r…