39 citations · 139 across the 47 of their papers we have counts for
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cs.CL2023
Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Harini SI, Somesh Singh, Yaman K Singla +5
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the memorability of ads. All previous memorability stu…
cs.CL2023
INGENIOUS: Using Informative Data Subsets for Efficient Pre-Training of Language Models
H S V N S Kowndinya Renduchintala, Krishnateja Killamsetty, Sumit Bhatia +4
A salient characteristic of pre-trained language models (PTLMs) is a remarkable improvement in their generalization capability and emergence of new capabilities with increasing mod…