2 papers
stat.ME2025
Ranking by Lifts: A Cost-Benefit Approach to Large-Scale A/B Tests
Pallavi Basu, Ron Berman
A/B testing is a core tool for decision-making in business experimentation, particularly in digital platforms and marketplaces. Practitioners often prioritize lift in performance m…
stat.AP2024
When Is Heterogeneity Actionable for Personalization?
Anya Shchetkina
Targeting and personalization policies can be used to improve outcomes beyond the uniform policy that assigns the best performing treatment in an A/B test to everyone. Personalizat…