most citedROI-Constrained Bidding via Curriculum-Guided Bayesian Reinforcement Learning

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cs.LG2022★ 11 cited

ROI-Constrained Bidding via Curriculum-Guided Bayesian Reinforcement Learning

Haozhe Wang, Chao Du, Panyan Fang +4

Real-Time Bidding (RTB) is an important mechanism in modern online advertising systems. Advertisers employ bidding strategies in RTB to optimize their advertising effects subject t…