3 papers
cs.GT2025
Generative Auto-Bidding in Large-Scale Competitive Auctions via Diffusion Completer-Aligner
Yewen Li, Jingtong Gao, Nan Jiang +7
Auto-bidding is central to computational advertising, achieving notable commercial success by optimizing advertisers' bids within economic constraints. Recently, large generative m…
cs.AI2025
GAS: Generative Auto-bidding with Post-training Search
Yewen Li, Shuai Mao, Jingtong Gao +6
Auto-bidding is essential in facilitating online advertising by automatically placing bids on behalf of advertisers. Generative auto-bidding, which generates bids based on an adjus…
cs.LG2025
Generative Auto-Bidding with Value-Guided Explorations
Jingtong Gao, Yewen Li, Shuai Mao +8
Auto-bidding, with its strong capability to optimize bidding decisions within dynamic and competitive online environments, has become a pivotal strategy for advertising platforms.…