5 papers
Click Without Compromise: Online Advertising Measurement via Per User Differential Privacy
Yingtai Xiao, Jian Du, Shikun Zhang +4
Online advertising is a cornerstone of the Internet ecosystem, with advertising measurement playing a crucial role in optimizing efficiency. Ad measurement entails attributing desi…
Interpreting Differential Privacy in Terms of Disclosure Risk
Zeki Kazan, Sagar Sharma, Wanrong Zhang +2
As the use of differential privacy (DP) becomes widespread, the development of effective tools for reasoning about the privacy guarantee becomes increasingly critical. In pursuit o…
PrivacyGo: Privacy-Preserving Ad Measurement with Multidimensional Intersection
Jian Du, Haohao Qian, Shikun Zhang +6
This paper tackles the challenging and practical problem of multi-identifier private user profile matching for privacy-preserving ad measurement, a cornerstone of modern advertisin…
When Focus Enhances Utility: Target Range LDP Frequency Estimation and Unknown Item Discovery
Bo Jiang, Wanrong Zhang, Donghang Lu +2
Local Differential Privacy (LDP) protocols enable the collection of randomized client messages for data analysis, without the necessity of a trusted data curator. Such protocols ha…
Meeting Utility Constraints in Differential Privacy: A Privacy-Boosting Approach
Bo Jiang, Wanrong Zhang, Donghang Lu +3
Data engineering often requires accuracy (utility) constraints on results, posing significant challenges in designing differentially private (DP) mechanisms, particularly under str…