2 papers
cs.IR2025
ELEC: Efficient Large Language Model-Empowered Click-Through Rate Prediction
Rui Dong, Wentao Ouyang, Xiangzheng Liu
Click-through rate (CTR) prediction plays an important role in online advertising systems. On the one hand, traditional CTR prediction models capture the collaborative signals in t…
cs.IR2024
FedUD: Exploiting Unaligned Data for Cross-Platform Federated Click-Through Rate Prediction
Wentao Ouyang, Rui Dong, Ri Tao +1
Click-through rate (CTR) prediction plays an important role in online advertising platforms. Most existing methods use data from the advertising platform itself for CTR prediction.…