2 papers
stat.AP2025
Profit over Proxies: A Scalable Bayesian Decision Framework for Optimizing Multi-Variant Online Experiments
Srijesh Pillai, Rajesh Kumar Chandrawat
Online controlled experiments (A/B tests) are fundamental to data-driven decision-making in the digital economy. However, their real-world application is frequently compromised by…
stat.AP2025
What is in a Price? Estimating Willingness-to-Pay with Bayesian Hierarchical Models
Srijesh Pillai, Rajesh Kumar Chandrawat
For premium consumer products, pricing strategy is not about a single number, but about understanding the perceived monetary value of the features that justify a higher cost. This…