5 papers
The Evolution of Digital Search: From Blue Links to Delegated Decision-Making
David M. Rothschild, Nicole Immorlica, Brendan Lucier +2
Digital search is undergoing a fundamental transformation from a human-driven process of discovery to an agent-mediated system of delegated decision-making. In the traditional mode…
From Augmentation to Reconstruction: Guiding the AI Disruption to the Good Place
David M. Rothschild, Jake M. Hofman, Markus Mobius +5
Artificial intelligence feels omnipresent, yet the disruption many expect has not fully arrived. The main reason is not model capability, nor even the tools built to harness those…
Agentic Markets: Equilibrium Effects of Improving Consumer Search
Brendan Lucier, Nicole Immorlica, Markus Mobius +5
Motivated by agentic markets -- two-sided markets in which consumers and businesses are assisted by AI tools that facilitate consumers' search -- we study the impact of improved se…
Magentic Marketplace: An Open-Source Environment for Studying Agentic Markets
Gagan Bansal, Wenyue Hua, Zezhou Huang +21
As LLM agents advance, they are increasingly mediating economic decisions, ranging from product discovery to transactions, on behalf of users. Such applications promise benefits bu…
The Agentic Economy
David M. Rothschild, Markus Mobius, Jake M. Hofman +7
Generative AI has transformed human-computer interaction by enabling natural language interfaces and the emergence of autonomous agents capable of acting on users' behalf. While ea…