2 papers
cs.IR2025
SeqUDA-Rec: Sequential User Behavior Enhanced Recommendation via Global Unsupervised Data Augmentation for Personalized Content Marketing
Ruihan Luo, Xuanjing Chen, Ziyang Ding
Personalized content marketing has become a crucial strategy for digital platforms, aiming to deliver tailored advertisements and recommendations that match user preferences. Tradi…
cs.CE2025
Fraud detection and risk assessment of online payment transactions on e-commerce platforms based on LLM and GCN frameworks
RuiHan Luo, Nanxi Wang, Xiaotong Zhu
With the rapid growth of e-commerce, online payment fraud has become increasingly complex, posing serious threats to financial security and consumer trust. Traditional detection me…