52 citations · 92 across the 9 of their papers we have counts for
5 papers · 1 filter
Evidential positive opinion influence measures for viral marketing
Siwar Jendoubi, Arnaud Martin
The Viral Marketing is a relatively new form of marketing that exploits social networks to promote a brand, a product, etc. The idea behind it is to find a set of influencers on th…
A reliability-based approach for influence maximization using the evidence theory
Siwar Jendoubi, Arnaud Martin
The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very benefi…
Two Evidential Data Based Models for Influence Maximization in Twitter
Siwar Jendoubi, Arnaud Martin, Ludovic Liétard +2
Influence maximization is the problem of selecting a set of influential users in the social network. Those users could adopt the product and trigger a large cascade of adoptions th…
Maximizing positive opinion influence using an evidential approach
Siwar Jendoubi, Arnaud Martin, Ludovic Liétard +2
In this paper, we propose a new data based model for influence maximization in online social networks. We use the theory of belief functions to overcome the data imperfection probl…
Classification of Message Spreading in a Heterogeneous Social Network
Siwar Jendoubi, Arnaud Martin, Ludovic Liétard +1
Nowadays, social networks such as Twitter, Facebook and LinkedIn become increasingly popular. In fact, they introduced new habits, new ways of communication and they collect every…