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William G. J. Halfond

1 paper hereh-index 375.8k citations94 works total

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  • last author1

Across the 1 of 1 paper where every author was matched, so the position is known.

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  • cs.CY1
same name
  • William G. J. Halfond — 1 paper

Either other researchers who publish under this name, or the same person where the external sources have not merged their records.

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most citedWhat Aspects of Mobile Ads Do Users Care About? An Empirical Study of Mobile In-app Ad Reviews

18 citations · 18 across the 1 of their papers we have counts for

collaborators

1 paper

cs.CY2017★ 18 cited

What Aspects of Mobile Ads Do Users Care About? An Empirical Study of Mobile In-app Ad Reviews

Jiaping Gui, Meiyappan Nagappan, William G. J. Halfond

In the mobile app ecosystem, developers receive ad revenue by placing ads in their apps and releasing them for free. While there is evidence that users do not like ads, we do not k…

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