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Jiaping Gui

3 papers hereh-index 12931 citations25 works total

Matching runs newest-first, so older work may not be attached to this profile yet.

author position
  • first author1
  • middle author2

Across the 3 of 3 papers where every author was matched, so the position is known.

fields
  • cs.CR1
  • cs.CY1
  • cs.LG1

identity via Semantic Scholar / OpenAlex

activity
20172020
most citedWhat Aspects of Mobile Ads Do Users Care About? An Empirical Study of Mobile In-app Ad Reviews

18 citations · 35 across the 3 of their papers we have counts for

collaborators
Showing cs.CYShow all

1 paper · 1 filter

cs.CY2017★ 18 cited

What Aspects of Mobile Ads Do Users Care About? An Empirical Study of Mobile In-app Ad Reviews

Jiaping Gui, Meiyappan Nagappan, William G. J. Halfond

In the mobile app ecosystem, developers receive ad revenue by placing ads in their apps and releasing them for free. While there is evidence that users do not like ads, we do not k…

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