5 papers
Social Big Data Analytics of Consumer Choices: A Two Sided Online Platform Perspective
Meisam Hejazi Nia
This dissertation examines three distinct big data analytics problems related to the social aspects of consumers' choices. The main goal of this line of research is to help two sid…
Social Learning and Diffusion of Pervasive Goods: An Empirical Study of an African App Store
Meisam Hejazi Nia, Brian T. Ratchford, Norris Bruce
In this study, the authors develop a structural model that combines a macro diffusion model with a micro choice model to control for the effect of social influence on the mobile ap…
The Joint Diffusion of a Digital Platform and its Complementary Goods: The Effects of Product Ratings and Observational Learning
Meisam Hejazi Nia, Norris Bruce
The authors study the interdependent diffusion of an open source software (OSS) platform and its software complements. They quantify the role of OSS governance, quality signals suc…
Bayesian Non-parametric model to Target Gamification Notifications Using Big Data
Meisam Hejazi Nia, Brian Ratchford
I suggest an approach that helps the online marketers to target their Gamification elements to users by modifying the order of the list of tasks that they send to users. It is more…
A Decision Support System for Inbound Marketers: An Empirical Use of Latent Dirichlet Allocation Topic Model to Guide Infographic Designers
Meisam Hejazi Nia
Infographic is a type of information presentation that inbound marketers use. I suggest a method that can allow the infographic designers to benchmark their design against the prev…