38 citations · 47 across the 2 of their papers we have counts for
2 papers
stat.ML2017★ 38 cited
Attribution Modeling Increases Efficiency of Bidding in Display Advertising
Eustache Diemert, Julien Meynet, Pierre Galland +1
Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respective…
cs.LG2017★ 9 cited
Field-aware Factorization Machines in a Real-world Online Advertising System
Yuchin Juan, Damien Lefortier, Olivier Chapelle
Predicting user response is one of the core machine learning tasks in computational advertising. Field-aware Factorization Machines (FFM) have recently been established as a state-…