activity
20172026
most citedTweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

282 citations · 995 across the 19 of their papers we have counts for

collaborators

19 papers

cs.LG2026

A Multi-Branch Feature Fusion Approach for Health Misinformation Detection and Propagation

Mkululi Sikosana, Sean Maudsley-Barton, Oluwaseun Ajao

This paper presents a multi-branch fusion framework for detecting and characterising the propagation of health misinformation in online social networks (OSNs). Grounded in the Elab…

cs.CL2026

BERTopic-Virality Prioritisation: A Scalable Framework for Thematic and Comparative Analysis of COVID-19 and Monkeypox Misinformation on Twitter

Mkululi Sikosana, Sean Maudsley-Barton, Oluwaseun Ajao

Health misinformation circulating during pandemics can gain traction rapidly, creating harmful narratives that compete with public health guidance. Most topic-modelling pipelines t…

cs.SI2026

Integrating Persuasion Theory into the Epidemiological Modelling of Health Misinformation Spread on Social Media

Mkululi Sikosana, Sean Maudsley-Barton, Oluwaseun Ajao

This study presents a hybrid epidemiological and behavioural framework to simulate the spread of health misinformation on social media. We extend the classical Susceptible--Infecte…

cs.CR2025

Safeguarding Efficacy in Large Language Models: Evaluating Resistance to Human-Written and Algorithmic Adversarial Prompts

Tiarnaigh Downey-Webb, Olamide Jogunola, Oluwaseun Ajao

This paper presents a systematic security assessment of four prominent Large Language Models (LLMs) against diverse adversarial attack vectors. We evaluate Phi-2, Llama-2-7B-Chat,…

cs.CL2025

Linguistic Patterns in Pandemic-Related Content: A Comparative Analysis of COVID-19, Constraint, and Monkeypox Datasets

Mkululi Sikosana, Sean Maudsley-Barton, Oluwaseun Ajao

This study conducts a computational linguistic analysis of pandemic-related online discourse to examine how language distinguishes health misinformation from factual communication.…

cs.CR2025

Differential Robustness in Transformer Language Models: Empirical Evaluation Under Adversarial Text Attacks

Taniya Gidatkar, Oluwaseun Ajao, Matthew Shardlow

This study evaluates the resilience of large language models (LLMs) against adversarial attacks, specifically focusing on Flan-T5, BERT, and RoBERTa-Base. Using systematically desi…

cs.SI2025

Advanced Health Misinformation Detection Through Hybrid CNN-LSTM Models Informed by the Elaboration Likelihood Model (ELM)

Mkululi Sikosana, Sean Maudsley-Barton, Oluwaseun Ajao

Health misinformation during the COVID-19 pandemic has significantly challenged public health efforts globally. This study applies the Elaboration Likelihood Model (ELM) to enhance…

cs.SI2025★ 3 cited

Analysing Health Misinformation with Advanced Centrality Metrics in Online Social Networks

Mkululi Sikosana, Sean Maudsley-Barton, Oluwaseun Ajao

The rapid spread of health misinformation on online social networks (OSNs) during global crises such as the COVID-19 pandemic poses challenges to public health, social stability, a…

cs.IR2024★ 7 cited

A Comparative Study of Hybrid Models in Health Misinformation Text Classification

Mkululi Sikosana, Oluwaseun Ajao, Sean Maudsley-Barton

This study evaluates the effectiveness of machine learning (ML) and deep learning (DL) models in detecting COVID-19-related misinformation on online social networks (OSNs), aiming…

cs.IR2024★ 219 cited

A Systematic Review of Generative AI for Teaching and Learning Practice

Bayode Ogunleye, Kudirat Ibilola Zakariyyah, Oluwaseun Ajao +2

The use of generative artificial intelligence (GenAI) in academia is a subjective and hotly debated topic. Currently, there are no agreed guidelines towards the usage of GenAI syst…

cs.IR2024★ 29 cited

Higher education assessment practice in the era of generative AI tools

Bayode Ogunleye, Kudirat Ibilola Zakariyyah, Oluwaseun Ajao +2

The higher education (HE) sector benefits every nation's economy and society at large. However, their contributions are challenged by advanced technologies like generative artifici…

cs.IR2024★ 13 cited

Analysing the Influence of Macroeconomic Factors on Credit Risk in the UK Banking Sector

Hemlata Sharma, Aparna Andhalkar, Oluwaseun Ajao +1

Macroeconomic factors have a critical impact on banking credit risk, which cannot be directly controlled by banks, and therefore, there is a need for an early credit risk warning s…

cs.IR2024★ 14 cited

Exploring Content-Based and Meta-Data Analysis for Detecting Fake News Infodemic: A case study on COVID-19

Oluwaseun Ajao, Ashish Garg, Marjory Da Costa-Abreu

The coronavirus pandemic (COVID-19) is probably the most disruptive global health disaster in recent history. It negatively impacted the whole world and virtually brought the globa…

cs.IR2024★ 5 cited

Content-Aware Tweet Location Inference using Quadtree Spatial Partitioning and Jaccard-Cosine Word Embedding

Oluwaseun Ajao, Deepayan Bhowmik, Shahrzad Zargari

Inferring locations from user texts on social media platforms is a non-trivial and challenging problem relating to public safety. We propose a novel non-uniform grid-based approach…

cs.SI2018★ 254 cited

Fake News Identification on Twitter with Hybrid CNN and RNN Models

Oluwaseun Ajao, Deepayan Bhowmik, Shahrzad Zargari

The problem associated with the propagation of fake news continues to grow at an alarming scale. This trend has generated much interest from politics to academia and industry alike…

cs.SI2017★ 282 cited

Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

Aisling Gough, Ruth F Hunter, Oluwaseun Ajao +8

Background: Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibil…

cs.IR2017

Location Inference from Tweets using Grid-based Classification

Oluwaseun Ajao, Deepak P, Jun Hong

The impact of social media and its growing association with the sharing of ideas and propagation of messages remains vital in everyday communication. Twitter is one effective platf…

cs.CY2017★ 1 cited

Feasibility Study of Social Media for Public Health Behaviour Changes

Oluwaseun Ajao, Anna Jurek, Aisling Gough +5

Social networking sites such as Twitter and Facebook have been shown to function as effective social sensors that can "feel the pulse" of a community. The aim of the current study…

cs.SI2017★ 168 cited

A survey of location inference techniques on Twitter

Oluwaseun Ajao, Jun Hong, Weiru Liu

The increasing popularity of the social networking service, Twitter, has made it more involved in day-to-day communications, strengthening social relationships and information diss…