3 papers
cs.IR2025
KP-Agent: Keyword Pruning in Sponsored Search Advertising via LLM-Powered Contextual Bandits
Hou-Wan Long, Yicheng Song, Zidong Wang +1
Sponsored search advertising (SSA) requires advertisers to constantly adjust keyword strategies. While bid adjustment and keyword generation are well-studied, keyword pruning-refin…
cs.HC2025
Bridging Culture and Finance: A Multimodal Analysis of Memecoins in the Web3 Ecosystem
Hou-Wan Long, Nga-Man Wong, Wei Cai
Memecoins, driven by social media engagement and cultural narratives, have rapidly grown within the Web3 ecosystem. Unlike traditional cryptocurrencies, they are shaped by humor, m…
cs.CE2024
CoinCLIP: A Multimodal Framework for Assessing Viability in Web3 Memecoins
Hou-Wan Long, Hongyang Li, Wei Cai
The rapid growth of memecoins within the Web3 ecosystem, driven by platforms like Pump.fun, has made it easier for anyone to create tokens. However, this democratization has also l…