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cs.LG2025
Bi-Level Decision-Focused Causal Learning for Large-Scale Marketing Optimization: Bridging Observational and Experimental Data
Shuli Zhang, Hao Zhou, Jiaqi Zheng +4
Online Internet platforms require sophisticated marketing strategies to optimize user retention and platform revenue -- a classical resource allocation problem. Traditional solutio…
cs.LG2025
Hidden Representation Clustering with Multi-Task Representation Learning towards Robust Online Budget Allocation
Xiaohan Wang, Yu Zhang, Guibin Jiang +2
Marketing optimization, commonly formulated as an online budget allocation problem, has emerged as a pivotal factor in driving user growth. Most existing research addresses this pr…
cs.LG2024
Decision Focused Causal Learning for Direct Counterfactual Marketing Optimization
Hao Zhou, Rongxiao Huang, Shaoming Li +4
Marketing optimization plays an important role to enhance user engagement in online Internet platforms. Existing studies usually formulate this problem as a budget allocation probl…