Generative Large Language Models (gLLMs) in Content Analysis: A Practical Guide for Communication Research

Daria Kravets-Meinke, Hannah Schmid-Petri, Sonja Niemann +1

Generative Large Language Models (gLLMs), such as ChatGPT, are increasingly being used in communication research for content analysis. Studies show that gLLMs can outperform both c…