2 papers
cs.CY2025
Online Behavioral Advertising: A Literature Review and Research Agenda
Sophie C. Boerman, Sanne Kruikemeier, Frederik J. Zuiderveen Borgesius
Advertisers are increasingly monitoring people's online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called…
cs.CY2025
Tracking Walls, Take-It-Or-Leave-It Choices, the GDPR, and the ePrivacy Regulation
Frederik J. Zuiderveen Borgesius, Sanne Kruikemeier, Sophie C. Boerman +1
On the internet, we encounter take-it-or-leave-it choices regarding our privacy on a daily basis. In Europe, online tracking for targeted advertising generally requires the interne…