2 papers
cs.AI2017
Towards Data Quality Assessment in Online Advertising
Sahin Cem Geyik, Jianqiang Shen, Shahriar Shariat +2
In online advertising, our aim is to match the advertisers with the most relevant users to optimize the campaign performance. In the pursuit of achieving this goal, multiple data s…
cs.AI2016
Finding Needle in a Million Metrics: Anomaly Detection in a Large-scale Computational Advertising Platform
Bowen Zhou, Shahriar Shariat
Online media offers opportunities to marketers to deliver brand messages to a large audience. Advertising technology platforms enables the advertisers to find the proper group of a…