2 papers
cs.IR2025
Machine-Readable Ads: Accessibility and Trust Patterns for AI Web Agents interacting with Online Advertisements
Joel Nitu, Heidrun Mühle, Andreas Stöckl
Autonomous multimodal language models are rapidly evolving into web agents that can browse, click, and purchase items on behalf of users, posing a threat to display advertising des…
cs.IR2025
Are AI Agents interacting with Online Ads?
Andreas Stöckl, Joel Nitu
As AI-driven agents become increasingly integrated into the digital ecosystem, they reshape how online advertising is perceived and processed. Particularly in the travel and hotel…