14 papers
Strategy-Aware Parameter-Efficient Adaptation for LLM-based Auto-Bidding
Songyue Cai, Lianyu Wang, Shan Gu +4
Advertising bidding has evolved from manual strategies to auto-bidding systems better adapted for large-scale, dynamic auction environments. While recent advances in Large Language…
Pailitao-MMSearch: Building Native E-Commerce Multimodal Search Foundation
Xiaohan Ye, Xu Chen, Zihan Gong +15
The evolution of e-commerce has fundamentally transformed how users search for products, shifting from simple text-based keyword queries to complex multimodal interactions that sea…
HiDe: Rethinking The Zoom-IN method in High Resolution MLLMs via Hierarchical Decoupling
Xianjie Liu, Yiman Hu, Yixiong Zou +3
Multimodal Large Language Models (MLLMs) have made significant strides in visual understanding tasks. However, their performance on high-resolution images remains suboptimal. While…
From Scaling to Structured Expressivity: Rethinking Transformers for CTR Prediction
Bencheng Yan, Yuejie Lei, Zhiyuan Zeng +7
Despite massive investments in scale, deep models for click-through rate (CTR) prediction often exhibit rapidly diminishing returns -- a stark contrast to the {predictable scaling…
Creative4U: MLLMs-based Advertising Creative Image Selector with Comparative Reasoning
Yukang Lin, Xiang Zhang, Shichang Jia +9
Creative image in advertising is the heart and soul of e-commerce platform. An eye-catching creative image can enhance the shopping experience for users, boosting income for advert…
Tstars-Tryon 1.0: Robust and Realistic Virtual Try-On for Diverse Fashion Items
Mengting Chen, Zhengrui Chen, Yongchao Du +16
Recent advances in image generation and editing have opened new opportunities for virtual try-on. However, existing methods still struggle to meet complex real-world demands. We pr…