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stat.ML2017
Display advertising: Estimating conversion probability efficiently
Abdollah Safari, Rachel MacKay Altman, Thomas M. Loughin
The goal of online display advertising is to entice users to "convert" (i.e., take a pre-defined action such as making a purchase) after clicking on the ad. An important measure of…
stat.ML2016
The Effect of Heteroscedasticity on Regression Trees
Will Ruth, Thomas Loughin
Regression trees are becoming increasingly popular as omnibus predicting tools and as the basis of numerous modern statistical learning ensembles. Part of their popularity is their…