5 papers
Unsupervised Memorability Modeling from Tip-of-the-Tongue Retrieval Queries
Sree Bhattacharyya, Yaman Kumar Singla, Sudhir Yarram +3
Visual content memorability has intrigued the scientific community for decades, with applications ranging widely, from understanding nuanced aspects of human memory to enhancing co…
Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Harini SI, Somesh Singh, Yaman K Singla +5
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the memorability of ads. All previous memorability stu…
FactorSim: Generative Simulation via Factorized Representation
Fan-Yun Sun, S. I. Harini, Angela Yi +6
Generating simulations to train intelligent agents in game-playing and robotics from natural language input, from user input or task documentation, remains an open-ended challenge.…
Teaching Human Behavior Improves Content Understanding Abilities Of LLMs
Somesh Singh, Harini S, Yaman K Singla +4
Communication is defined as "Who says what to whom with what effect". A message from a communicator generates downstream receiver effects, also known as behavior. Receiver behavior…
Measuring and Improving Persuasiveness of Large Language Models
Somesh Singh, Yaman K Singla, Harini SI +1
LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through ch…