2 papers
cs.LG2026
CADET: Context-Conditioned Ads CTR Prediction With a Decoder-Only Transformer
David Pardoe, Neil Daftary, Miro Furtado +20
Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dom…
cs.CL2016
Gender and Interest Targeting for Sponsored Post Advertising at Tumblr
Mihajlo Grbovic, Vladan Radosavljevic, Nemanja Djuric +2
As one of the leading platforms for creative content, Tumblr offers advertisers a unique way of creating brand identity. Advertisers can tell their story through images, animation,…