5 papers
Approximately Bisubmodular Regret Minimization in Billboard and Social Media Advertising
Dildar Ali, Suman Benerjee, Yamuna Prasad
We study the problem of minimizing regret in multi-mode advertisement settings, where an influence provider allocates advertising resources such as social network seeds and billboa…
Balanced Popularity in Multi-Product Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
The billboard advertisement has emerged as an effective out-of-home advertisement technique where the objective is to choose a limited number of slots to play some advertisement co…
Influential Slot and Tag Selection in Billboard Advertisement
Dildar Ali, Suman Banerjee, Yamuna Prasad
The selection of influential billboard slots remains an important problem in billboard advertisements. Existing studies on this problem have not considered the case of context-spec…
Group Trip Planning Query Problem with Multimodal Journey
Dildar Ali, Suman Banerjee, Yamuna Prasad
In Group Trip Planning (GTP) Query Problem, we are given a city road network where a number of Points of Interest (PoI) have been marked with their respective categories (e.g., Caf…
Fairness Driven Slot Allocation Problem in Billboard Advertisement
Dildar Ali, Suman Banerjee, Shweta Jain +1
In billboard advertisement, a number of digital billboards are owned by an influence provider, and several commercial houses (which we call advertisers) approach the influence prov…