most citedIntelliAd Understanding In-APP Ad Costs From Users Perspective

2 citations · 2 across the 1 of their papers we have counts for

collaborators

1 paper

cs.CY2016★ 2 cited

IntelliAd Understanding In-APP Ad Costs From Users Perspective

Cuiyun Gao, Hui Xu, Yichuan Man +2

Ads are an important revenue source for mobile app development, especially for free apps, whose expense can be compensated by ad revenue. The ad benefits also carry with costs. For…