148 citations · 827 across the 63 of their papers we have counts for
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cs.CY2020
An Empirical Study of In-App Advertising Issues Based on Large Scale App Review Analysis
Cuiyun Gao, Jichuan Zeng, David Lo +3
In-app advertising closely relates to app revenue. Reckless ad integration could adversely impact app reliability and user experience, leading to loss of income. It is very challen…
cs.CY2016★ 2 cited
IntelliAd Understanding In-APP Ad Costs From Users Perspective
Cuiyun Gao, Hui Xu, Yichuan Man +2
Ads are an important revenue source for mobile app development, especially for free apps, whose expense can be compensated by ad revenue. The ad benefits also carry with costs. For…