2 papers
cs.GT2025
Merging Mechanisms for Ads and Organic Items in E-commerce Platforms
Nan An, Weian Li, Qi Qi +1
In contemporary e-commerce platforms, search result pages display two types of items: ad items and organic items. Ad items are determined through an advertising auction system, whi…
cs.GT2025
Beyond Last-Click: An Optimal Mechanism for Ad Attribution
Nan An, Weian Li, Qi Qi +2
Accurate attribution for multiple platforms is critical for evaluating performance-based advertising. However, existing attribution methods rely heavily on the heuristic methods, e…