2 papers
cs.IR2025
Toward a benchmark for CTR prediction in online advertising: datasets, evaluation protocols and perspectives
Shan Gao, Yanwu Yang
This research designs a unified architecture of CTR prediction benchmark (Bench-CTR) platform that offers flexible interfaces with datasets and components of a wide range of CTR pr…
cs.IR2025
Conversion rate prediction in online advertising: modeling techniques, performance evaluation and future directions
Tao Xue, Yanwu Yang, Panyu Zhai
Conversion and conversion rate (CVR) prediction play a critical role in efficient advertising decision-making. In past decades, although researchers have developed plenty of models…