352 citations · 708 across the 11 of their papers we have counts for
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cs.AI2015★ 2 cited
Multi-Touch Attribution Based Budget Allocation in Online Advertising
Sahin Cem Geyik, Abhishek Saxena, Ali Dasdan
Budget allocation in online advertising deals with distributing the campaign (insertion order) level budgets to different sub-campaigns which employ different targeting criteria an…
cs.AI2015★ 3 cited
User Clustering in Online Advertising via Topic Models
Sahin Cem Geyik, Ali Dasdan, Kuang-Chih Lee
In the domain of online advertising, our aim is to serve the best ad to a user who visits a certain webpage, to maximize the chance of a desired action to be performed by this user…